Real estate rewards the thoughtful.

Commentary, analysis, and opinion written for the agents who take the industry seriously.

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AI is Changing the Way Real Estate Agents Have to Think About Social Media
AI is Changing the Way Real Estate Agents Have to Think About Social Media

Social media's pre-AI value proposition is cracking, and if you have not thought about what that means for how you run your business, now is the time.

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Nobody Actually Wants Housing Prices to Go Down
Nobody Actually Wants Housing Prices to Go Down

Nobody actually wants home prices to go down. Yes, they may say that, but that’s not what they really want. The actual goal is better access to the housing market, resulting in more people being able to own homes.

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The Fed Can't Fix Housing. Neither Can Lower Interest Rates.
The Fed Can't Fix Housing. Neither Can Lower Interest Rates.

Lower mortgage rates do not make housing cheaper. They make monthly payments cheaper, and those two things are not the same.

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Chris Linsell is a writer, strategist, and industry commentator with more than a decade inside residential real estate. He serves as Chief Marketing Officer at The Mitten Group, a Michigan-based brokerage, and publishes The Playbook, a professional development resource for working agents.

His work has been featured in The New York Times, The Washington Post, and Bankrate, and he has spoken on national stages on marketing, leadership, and the future of the industry. Before The Mitten Group, he served as Director of Content at Luxury Presence and as Senior Writer and Editorial Strategist at The Close.