Real estate has been asking the wrong question about AI. The displacement is not coming for licensed agents first. It is already gutting the informal pipeline that produced the industry's most prepared new agents.
Most brand investments produce very little because the people making them skip the strategic foundation and go straight to the visual execution. The sequence is the whole problem.
Abundance by Ezra Klein and Derek Thompson is the most useful framework available for understanding why the housing market keeps producing outcomes nobody says they want. Required reading for real estate professionals, regardless of political leanings.
Chris Linsell has spent his career at the front of real estate's technological transformation. He is the CMO of The Mitten Group, a two-time Inman Marketing All Star, and a regular voice on where the industry is headed. He writes and speaks so that serious agents and leaders don't get left behind.