Every Agent Is Asking the Wrong Question About Google
Google just put home listings inside search, and every agent is asking whether it will work. That is the wrong question. The right one is whether your business still tests what is next.
Read →Chris Linsell
Real estate rewards
the thoughtful.
Commentary, analysis, and opinion for the agents and leaders who take the industry seriously.
CMO · Speaker · Writer
Writing
All posts →
Why AI Makes the Average New Agent Less Qualified
Real estate has been asking the wrong question about AI. The displacement is not coming for licensed agents first. It is already gutting the informal pipeline that produced the industry's most prepared new agents.
Read →
The Fuse Box
Most brand investments produce very little because the people making them skip the strategic foundation and go straight to the visual execution. The sequence is the whole problem.
Read →About
Chris Linsell has spent his career at the front of real estate's technological transformation. He is the CMO of The Mitten Group, a two-time Inman Marketing All Star, and a regular voice on where the industry is headed. He writes and speaks so that serious agents and leaders don't get left behind.
More about me →Speaking
I help audiences understand what's changing in real estate and what to do about it.
Keynotes, panels, and workshops for conferences, associations, and industry events.
Learn More